#headline

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. ↗

— Morris Hite

#believable #benefit #element #give #headline

I never take ideas from the headlines. I feel that if a story is good enough, a real story that is, then it's already been covered by the media, and if it's not good enough, why would I want to bother with it? ↗

— Evan Hunter

#been #bother #covered #enough #feel

It's been years, decades, since a president has lost a major trade initiative. That would be bad headlines. ↗

— Gwen Ifill

#been #decades #headlines #initiative #lost

I think the record speaks for itself. These are two individuals who have been for the war when the headlines were good and against it when their poll ratings were bad. ↗

— Dick Cheney

#bad #been #good #headlines #i

To wake up in England and have the newspaper on your front door with a headline that says, 'Ozzie's Beach Whale of a Daughter,' doesn't really do much for your self-esteem at all. ↗

— Kelly Osbourne

#daughter #door #england #front #headline

These days, it takes only seconds - seconds - for a picture, a photo, to suddenly become an international headline. ↗

— Leon Panetta

#days #headline #international #only #photo

People get up, they go to work, they have their lives, but you'll never see the headlines say, 'Six billion people got along rather well today.' You'll have the headline about the 30 people who shot each other. ↗

— John Malkovich

#along #billion #each #get #go

If one morning I walked on top of the water across the Potomac River, the headline that afternoon would read: "President Can't Swim." ↗

— Lyndon B. Johnson

#across #afternoon #headline #i #morning

It is grievous to read the papers in most respects, I agree. More and more I skim the headlines only, for one can be sure what is carried beneath them quite automatically, if one has long been a reader of the press journalism. ↗

— Mary Ritter Beard

#automatically #been #beneath #carried #grievous

Taylor Swift on why girls look up to her: "It’s the message. I try to have a normal life and look at things in a normal way, under very abnormal circumstances. That’s always going to be my main goal, that’s always what I’m going to strive for, to be a normal human being. It’s interesting because you’re put in really abnormal situations. You have an abnormal-size microscope covering your life and everything you do. You look at the idea of being 22, that’s when you’re supposed to be out there living and being selfish and making mistakes and messing up. If I mess up once, it’s a headline everywhere. ↗

— Taylor Swift

#girls #girly #headlines #inspirational #interesting