#headline

I do a lot of things behind the scenes. I do a lot of things that don't hit the headlines. ↗

— John Oates

#headlines #hit #i #i do #lot

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. ↗

— David Ogilvy

#down #flag #headline #kind #meat

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. ↗

— David Ogilvy

#body #cents #copy #dollar #eighty

News is important information that may influence your investments. Noise is talk or buzz or some headline that prevents you from seeing a story clearly. News is useful. Noise is a distraction. Calling what's noise and news after the fact is easy. ↗

— Maria Bartiromo

#buzz #calling #clearly #distraction #easy

When I speak at my local church, which I try to do 35 to 40 times a year, I try in every lesson to take the Old Testament text or New Testament text and apply them to what is happening to me or how that applies to the audience that I'm teaching in a modern, fast-changing, technological world. I use headlines, interfaith and that sort of thing. ↗

— Jimmy Carter

#apply #audience #church #every #happening

Political reporters no longer get to decide what's news. The days when a minister gave briefings to a dozen lobby correspondents, and thereby dictated the next day's headlines, are over. Now, a thousand bloggers decide for themselves what is interesting. If enough of them are tickled then, bingo, you're news. ↗

— Daniel Hannan

#bloggers #briefings #correspondents #day #days

'Bombing Afghanistan back into the Stone Age' was quite a favourite headline for some wobbly liberals. The slogan does all the work. But an instant's thought shows that Afghanistan is being, if anything, bombed out of the Stone Age. ↗

— Christopher Hitchens

#age #anything #back #being #bombed

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. ↗

— Morris Hite

#believable #benefit #element #give #headline

I never take ideas from the headlines. I feel that if a story is good enough, a real story that is, then it's already been covered by the media, and if it's not good enough, why would I want to bother with it? ↗

— Evan Hunter

#been #bother #covered #enough #feel

I joined Twitter and you read a lot of the comments. You're biting your lip and you want to reply but you know a headline will be made from it and you don't want to give people the satisfaction. ↗

— Michael J. Owen

#comments #give #headline #i #joined