I'm blessed that I'm not content. Whenever I work with kids, which I'm passionate about, I want them to know that, yes, two World Cups, two Asian Cups, but I've done it the hard way. ↗
If kids see you on the street and they want an autograph, that's a big honour so I spend half an hour before I get in the ground and 40 minutes to an hour after the game with the Everton fans signing autographs. ↗
But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them. ↗
Rejection is a big part of show business. It can be tough on anyone who doesn't have fairly good self-esteem. Especially kids, as they try to discover who they are. ↗
I have a 16 year-old son, so I'm now a soccer mom. I stand on the sidelines and I hear the things parents are saying, so I want them to understand what it is their kids are feeling in any sports environment. ↗
I think soccer is more respected now than it ever has been. You can see that in the numbers of young kids who are playing and the numbers of people who are coming to watch. ↗
