If you look at the market cap increase in Apple since it created the iPod versus what's happened to the music industry, you have to say Apple got the better part of that deal. ↗
But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them. ↗
I do feel really determined, and that I have to pull myself together, but I don't really think like, my market has changed and my company has changed, and I'm going to make it BIG in America! ↗
They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go. ↗