If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail. ↗
I can often tell when drawings are done from photographs, because you can tell what they miss out, what the camera misses out: usually weight and volume - there's a flatness to them. ↗
Many people die with their music still in them. Why is this so? Too often it is because they are always getting ready to live. Before they know it, time runs out. ↗