#product

If you look over the years, the styles have changed - the clothes, the hair, the production, the approach to the songs. The icing to the cake has changed flavors. But if you really look at the cake itself, it's really the same. ↗

— John Oates

#approach #cake #changed #clothes #flavors

Productivity is a relative matter. And it's really insignificant: What is ultimately important is a writer's strongest books. ↗

— Joyce Carol Oates

#important #insignificant #matter #productivity #really

We can choose a future where we export more products and outsource fewer jobs. After a decade that was defined by what we bought and borrowed, we're getting back to basics, and doing what America has always done best: We're making things again. ↗

— Barack Obama

#again #always #america #back #basics

From another point of view, a new situation now seems to be arising in which Japan's prosperity is going to be incorporated into the expanding potential power of both production and consumption in Asia at large. ↗

— Kenzaburo Oe

#arising #asia #both #consumption #expanding

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. ↗

— David Ogilvy

#allowed #committees #create #criticize #messy

Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write. ↗

— David Ogilvy

#am #better #drink #far #find

A good advertisement is one which sells the product without drawing attention to itself. ↗

— David Ogilvy

#attention #drawing #good #itself #product

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product