In recent years, more and more of my time has become absorbed by administrative work for the research council of ETH-Z of which I am presently the president. ↗
Somebody said writing is easy, you just sit down at your typewriter and open a vein. It depends on the book. Some, I have to do quite a lot of research, which I like. Others are much closer to me. ↗
We had to depend on other institutions to do research on our behalf. We had to use the information that already existed to craft the best practices to distribute throughout the country. And we had to do all of that in ten months. ↗
You have a specific, defined audience-at MTV, they assume the audience to the news is 15 to 30 years old and they do a lot of research about the things they're interested in. ↗