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Stations were built at intervals averaging fifteen miles apart. A rider's route covered three stations, with an exchange of horses at each, so that he was expected at the beginning to cover close to forty-five miles - a good ride when one must average fifteen miles an hour. ↗
Put simply, behavioural economics argues that human beings' decision-taking is guided by the evolutionary baggage which we bring with us to the present day. Evolution has made us rational to a point, but not perfectly so. It has given us emotions, for example, which programme us to override our rational brain and act more instinctively. ↗
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