Margaret Thatcher, growing up in a bombed and battered Britain, derived a distrust which has grown with the years not just of Germany but of all continental Europe. ↗
In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that. ↗
We have to have a way of dealing with this that engenders confidence, trust, gives us every chance of getting the right outcome and boosts both sustainability and economic return at the same time. ↗