Being No. 1. It's talked about all of the time in hip-hop. 'I'm still No. 1! I'm the best! I'm the greatest of all time!' It's the same mentality in sports. ↗
EA SPORTS has a strong partnership with adidas and through this relationship they approached adidas about using some of their top players from around the world. ↗
I think we have our sports within our own culture that are huge with baseball, football, basketball, and hockey. Those are the sports in America that we grow up with and soccer isn't really there yet. ↗