Second, we have to make the most of the strengths we have, the amenities that many of our competitors cannot replicate. But again, those advantages won't mean much if we don't do a great job with the basics of our business. ↗
I spent a lot of years on the road, and what happens is you find out who your real friends are and you find out where your strengths and weaknesses lie in communication. I've had the same friends for 20 years now and I can count them on one hand. ↗