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Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, “social media” in and of itself, is not a discipline. Digital crisis management, on the other hand, is. So are digital customer service and online community management. This means that a certification program that focuses on social media without addressing each specific business function adapted to social media won’t end up certifying anyone in much of anything. ↗
Knowing all the languages in the world could help you to really understand all the jokes you can hear... from my future Kids' Funny Business. ↗
Every working mother has the things she dreads, things that keep her up in the night – pink eye, an ear infection, the parent-teacher conference, the school play – all forcing her to remind the people she works with that she is not, in fact, wholly devoted to business enterprises, but has another secret life. For me, the night terror is the 5 a.m. phone call from the nanny. ↗
I love you" Ty said, the quiet words devoid of any self-consciousness of his usual bravado. " And I've never been able to say that before with such conviction. I can't remember a time when you weren't the first thing I thought of, and I want to spend the rest of my life with you. I don't care what stands in our way. ↗
