It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗
All the jobs I've gotten in the last two years are because directors have seen the work I've done - indie films, plays, short student films, TV - since I moved to the states in 1996. I mean, I have an entire career in Canada that nobody has seen. ↗
The beginning of my career was so brilliant. It wasn't until ten years later that I went, 'Oh, that was a big, fat fluke and, boy, was I ever lucky.' ↗
Our time here is magic! It's the only space you have to realize whatever it is that is beautiful, whatever is true, whatever is great, whatever is potential, whatever is rare, whatever is unique, in. It's the only space. ↗
Epidemics historically have tended to kill the very young and the very old, but AIDS is different: Those ages 20 to 40 are most affected, which means that so far over 12 million African children have been orphaned because of AIDS. ↗