#ten

There is an urgent need for Americans to look deeply into themselves and their actions, and musical poetry is perhaps the most effective mirror available. Every newspaper headline is a potential song. ↗

— Phil Ochs

#available #deeply #effective #every #headline

I actually think there's a potential, a crazy potential, that network TV could become something valuable and worthwhile, just because of fear on the part of the networks. ↗

— Bob Odenkirk

#because #become #could #crazy #fear

How many wives have been forced by the death of well-intentioned but too protective husbands to face reality late in life, bewildered and frightened because they were strangers to it! ↗

— Hortense Odlum

#been #bewildered #death #face #face reality

I remember serving in Vietnam in that war, and many of us at the major Lieutenant Colonel, colonel level were frustrated that no one in the U.S. wanted to debate it that way. ↗

— William Odom

#debate #frustrated #i #i remember #level

Military officers from different countries, when they meet each other, tend to sort of fall in love, become mutual admiration societies, at the expense of realities. ↗

— William Odom

#become #countries #different #different countries #each

From another point of view, a new situation now seems to be arising in which Japan's prosperity is going to be incorporated into the expanding potential power of both production and consumption in Asia at large. ↗

— Kenzaburo Oe

#arising #asia #both #consumption #expanding

A good advertisement is one which sells the product without drawing attention to itself. ↗

— David Ogilvy

#attention #drawing #good #itself #product

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ↗

— David Ogilvy

#appropriations #avoid #awkward #cash #clients

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. ↗

— David Ogilvy

#believe #cheek #copy #got #just