#th

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. ↗

— Frank Luntz

#dry #emotionally #even #inaccurate #more

Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you. ↗

— Frank Luntz

#change #deeper #eighty #emotion #feel

How I say it has as much of an impact on what people think of me as what I say. ↗

— Frank Luntz

#i #impact #me #much #people

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to. ↗

— Frank Luntz

#cannot #care #ceos #communication #corporate

One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them. ↗

— Frank Luntz

#mad #particularly #politicians #punch #them

Reason is the enemy of faith. ↗

— Martin Luther

#faith #reason

The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. ↗

— Frank Luntz

#environment #fundamental #fundamental problem #prism #problem

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different. ↗

— Frank Luntz

#behind #different #educating #elected #even

The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth. ↗

— Frank Luntz

#committee #could #eye #hired #look

The way you communicate an idea is different than the way you communicate a product. ↗

— Frank Luntz

#communicate #different #idea #product #than