#the

Sound science must be our guide in choosing which problems to tackle and how to approach them. ↗

— Frank Luntz

#choosing #guide #how #must #our

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. ↗

— Frank Luntz

#communication #complement #each #ideology #into

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to. ↗

— Frank Luntz

#cannot #care #ceos #communication #corporate

One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them. ↗

— Frank Luntz

#mad #particularly #politicians #punch #them

The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth. ↗

— Frank Luntz

#committee #could #eye #hired #look

There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty. ↗

— Frank Luntz

#big #client #convince #either #firms

We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion. ↗

— Frank Luntz

#decide #dressed #how #look #passion

Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down. ↗

— Frank Luntz

#burn #confuse #down #evil #fire

As one went to Europe to see the living past, so one must visit Southern California to observe the future. ↗

— Alison Lurie

#europe #future #living #must #observe

You can't live on amusement. It is the froth on water - an inch deep and then the mud. ↗

— George MacDonald

#deep #froth #inch #live #mud