#v

Why should the composer be more guilty than the poet who warms to fantasy by a strange flame, making an idea that inspires him the subject of his own very different treatment? ↗

— Franz Schubert

#different #fantasy #flame #guilty #him

You believe happiness to be derived from the place in which once you have been happy, but in truth it is centered in ourselves. ↗

— Franz Schubert

#believe #centered #derived #happiness #happy

We have a big opportunity in China. We think the number of stores here can rival the number in North America. ↗

— Howard Schultz

#big #big opportunity #china #here #north

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public. ↗

— Michael Schudson

#inattentive #ordinarily #public #their #wonders

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets. ↗

— Michael Schudson

#american #approaches #budgets #determine #essentially

Buy me and you will overcome the anxieties I have just reminded you of. ↗

— Michael Schudson

#buy #i #just #me #overcome

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term. ↗

— Michael Schudson

#ad #agency #chances #client #either

It is very likely that many firms spend more on advertising than, for their own best interests, they should. ↗

— Michael Schudson

#best #best interests #firms #interests #likely

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment. ↗

— Michael Schudson

#amount #available #consumer #consumers #depends

The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values. ↗

— Michael Schudson

#exhortations #more #obvious #power #repetition