#w

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. ↗

— Steve Jobs

#deeper #design #dig #funny #how

And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important. ↗

— Steve Jobs

#always #comes #concentrate #could #enter

It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up. ↗

— Steve Jobs

#build #building #companies #company #give

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. ↗

— Steve Jobs

#believe #honorable #humans #i #i believe

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh. ↗

— Steve Jobs

#automatic #car #concept #drive #how

This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now? ↗

— Steve Jobs

#another #bulb #computer #crude #day

But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. ↗

— Steve Jobs

#because #been #calling #comes #each

We all have wings, but they have not been of any avail to us and if we could tear them off, we would do so. ↗

— Franz Kafka

#avail #been #could #off #tear

We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future. ↗

— Steve Jobs

#allow #because #being #burn #cash

For most men, life is a search for the proper manila envelope in which to get themselves filed. ↗

— Clifton Fadiman

#filed #get #life #life is a #manila