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But I think we're also just talking about the literacy of the audience. The visual literacy of the audience. They've seen so many images now, especially here in the States. There's so much to look at, to watch. So the visual storytelling literacy is harder to impress. ↗
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When you get something like MTV, it's like regular television. You get it, and at first it's novel and brand new and then you watch every channel, every show. And then you become a little more selective and more selective, until ultimately... you wind up with a radio. ↗
