#which

The physician must give heed to the region in which the patient lives, that is to say, to its type and peculiarities. ↗

— Paracelsus

#heed #lives #must #patient #peculiarities

The world is full of novels in which characters simply say and do. There are certainly legitimate genres in which this is sufficient. But in real and lasting writing the character is. ↗

— Ruth Park

#character #characters #full #genres #lasting

I am one of the writers who wish to create serious works of literature which dissociate themselves from those novels which are mere reflections of the vast consumer cultures of Tokyo and the subcultures of the world at large. ↗

— Kenzaburo Oe

#consumer #create #cultures #i #i am

A good advertisement is one which sells the product without drawing attention to itself. ↗

— David Ogilvy

#attention #drawing #good #itself #product

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. ↗

— David Ogilvy

#brand #complex #contribution #every #image

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. ↗

— David Ogilvy

#attract #been #country #did #edge

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. ↗

— David Ogilvy

#day #every #every day #grammar #i

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

I can get a better role in TV and work more constantly than I can waiting around for my friends in Canada to call me every four years - which they do - and I go up there and play a leading role. ↗

— Sandra Oh

#better #call #canada #constantly #every