#will

Whether you come from a council estate or a country estate, your success will be determined by your own confidence and fortitude. ↗

— Michelle Obama

#confidence #council #country #determined #estate

Find people who will make you better. ↗

— Michelle Obama

#find #make #people #who #will

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. ↗

— David Ogilvy

#better #get #hire #leave #look

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ↗

— David Ogilvy

#agency #another #brand #built #campaign

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The more informative your advertising, the more persuasive it will be. ↗

— David Ogilvy

#informative #more #persuasive #will #your

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

Never stop testing, and your advertising will never stop improving. ↗

— David Ogilvy

#improving #never #never stop #stop #testing

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ↗

— David Ogilvy

#attract #cent #editorial #like #look

The efforts you make will surely be rewarded. If not, then you are simply not ready to call them efforts. ↗

— Sadaharu Oh

#efforts #make #ready #rewarded #simply