#advertising

What you say in advertising is more important than how you say it. ↗

— David Ogilvy

#how #important #more #say #than

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ↗

— David Ogilvy

#dangerous #enemy #generals #ignore #people

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. ↗

— David Ogilvy

#babies #bringing #campaigns #except #i

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. ↗

— David Ogilvy

#afraid #competitors #manufacturers #many #march

Never stop testing, and your advertising will never stop improving. ↗

— David Ogilvy

#improving #never #never stop #stop #testing

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ↗

— David Ogilvy

#economy #firm #freedom #merits #person

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. ↗

— David Ogilvy

#down #flag #headline #kind #meat

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares. ↗

— Rosser Reeves

#advertising #aloud #cries #economics #extension

These films however, have ambiguity built into them, because it's too easy in film to make a strident work of propaganda or advertising, which are really the same thing anyway, meaning the message is unmistakable. ↗

— Godfrey Reggio

#ambiguity #anyway #because #built #easy