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The wisdom of crowds works when the crowd is choosing the price of an ox, when there's a single numeric average. But if it's a design or something that matters, the decision is made by committee, and that's crap. You want people and groups who are able to think thoughts before they share. ↗
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain. ↗
America's Facebook generation shows a submission to standardization that I haven't seen before. The American adventure has always been about people forgetting their former selves - Samuel Clemens became Mark Twain, Jack Kerouac went on the road. If they had a Facebook page, they wouldn't have been able to forget their former selves. ↗
