#custom

It is not reason which is the guide of life, but custom. ↗

— David Hume

#guide #life #reason #which

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last. ↗

— John Romero

#customers #first #i #last #market

I can't deny that some customers and prospects think it's the key to our future. But it's not. We're certainly supportive of the Dept. of Justice and the 20 states that have brought this action. ↗

— Jim Barksdale

#brought #certainly #customers #deny #future

We can provide beta software to our developers in advance of the general public. We can easily link up with external partners, customers, and suppliers. ↗

— Jim Barksdale

#beta #customers #developers #easily #external

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. ↗

— Philip Kotler

#client #customer #marketing #product #value

Many companies expect loyal customers without providing loyal service. This has been the visionary failure of countless corporations. ↗

— Steve Maraboli

#companies #corporations #customers #loyal #service

There is only one valid definition of business purpose: to create a customer. ↗

— Peter F. Drucker

#customer #entrepreneur #business

When you put yourself in the customer’s shoes and begin your dialog from there, an immediate connection develops that stems beyond basic commerce and encourages loyalty. ↗

— Steve Maraboli

#commerce #customer #loyalty #service #business

Thank your customer for complaining and mean it. Most will never bother to complain. They'll just walk away. ↗

— Marilyn Suttle

#customer-service #business

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low. These organizations have people who will try to patch problems over after the fact, instead of motivated people eager to delight on the spot. The alternative, it seems, is to organize for joy. These are the companies that give their people the freedom (and the expectation) that they will create, connect and surprise. These are the organizations that embrace someone who make a difference, as opposed to searching the employee handbook for a rule that was violated. ↗

— Seth Godin

#initiative #joy #business