Call things by their right names - Glass of brandy and water! That is the current, but not the appropriate name; ask for a glass of liquid fire and distilled damnation. ↗
The good parts of a book may be only something a writer is lucky enough to overhear or it may be the wreck of his whole damn life and one is as good as the other. ↗
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail. ↗