Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information. ↗
Thirty years ago, we were in a movie theater and thought it was so cool because we were finally delivered from the horrors of stained glass and wooden pews. ↗
More and more major businesses and industries are being run on software and delivered as online services - from movies to agriculture to national defense. ↗