Whatever one thinks of President George W. Bush and his unilateralist crew, most of the people laughing at us do not think we are evil. What they think is that we are naive and incompetent. ↗
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares. ↗
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand. ↗