#eve

I don't think the discus will ever attract any interest until they let us start throwing them at each other. ↗

— Al Oerter

#attract #each #ever #i #interest

I never set out to beat the world. I just set out to do my absolute best. ↗

— Al Oerter

#beat #best #i #just #never

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. ↗

— David Ogilvy

#eccentricities #gaga #get #going #old

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. ↗

— David Ogilvy

#brand #complex #contribution #every #image

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ↗

— David Ogilvy

#agency #another #brand #built #campaign

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ↗

— David Ogilvy

#appropriations #avoid #awkward #cash #clients

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. ↗

— David Ogilvy

#day #every #every day #grammar #i

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. ↗

— David Ogilvy

#believe #cheek #copy #got #just

Never stop testing, and your advertising will never stop improving. ↗

— David Ogilvy

#improving #never #never stop #stop #testing

The advertisers who believe in the selling power of jingles have never had to sell anything. ↗

— David Ogilvy

#anything #believe #had #jingles #never