#id

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. ↗

— David Ogilvy

#best #come #done #experience #good

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. ↗

— David Ogilvy

#babies #bringing #campaigns #except #i

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. ↗

— David Ogilvy

#afraid #competitors #manufacturers #many #march

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. ↗

— David Ogilvy

#break #decide #image #like #make

And on a Canadian set, everybody is equal. You get paid the same. You live together in barracks. You have a communal kitchen. You buy and cook your own food. ↗

— Sandra Oh

#buy #canadian #communal #cook #equal

I'm not a slave to fashion; I'm into exercising my individuality. ↗

— Sandra Oh

#fashion #i #individuality #into #slave

Gail didn't want me commenting on the opinion pages. I was hired by the news department and, despite the rabid assertions of the Times' enemies and detractors, the two really have nothing to do with each other. ↗

— Daniel Okrent

#commenting #department #despite #each #hired

It is not important for me as a writer that you leave a piece of writing of mine with either an agreement or even a resonance with what I have said. What is important is that you leave with the resonance of what you have felt and what you thought in reaction to that. ↗

— Ben Okri

#either #even #felt #i #important

Now I worry. If people ended up liking me, did I do the job wrong? So I decided they didn't end up liking me - they ended up being able to deal with me. ↗

— Daniel Okrent

#being #deal #decided #did #end

Right, but there's expertise and then there's inside information. And I think we have to make a distinction. ↗

— Daniel Okrent

#expertise #i #i think #information #inside