We all look to have transcendent experiences that lift us out of the everyday, and fear is a good one. But, I think it's the same reason why people want to laugh their heads off. ↗
Look at Scottish guys wearing kilts - you could look at them and laugh, but the way they carry themselves, how can you? You can wear some of the weirdest things and be cool. If you believe in it, that's what makes it cool. ↗