#mer

The fortunes of the entire world may well ride on the ability of young Americans to face the responsibilities of an old America gone mad. ↗

— Phil Ochs

#america #entire #entire world #face #fortunes

I am one of the writers who wish to create serious works of literature which dissociate themselves from those novels which are mere reflections of the vast consumer cultures of Tokyo and the subcultures of the world at large. ↗

— Kenzaburo Oe

#consumer #create #cultures #i #i am

The consumer isn't a moron; she is your wife. ↗

— David Ogilvy

#consumer #moron #she #wife #your

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ↗

— David Ogilvy

#economy #firm #freedom #merits #person

In the summer of 1965 I was invited to join Western Reserve University in Cleveland, Ohio and returned to academic life as professor with the added responsibility of becoming also Department Chairman. ↗

— George Andrew Olah

#added #also #becoming #chairman #cleveland

All these boundaries - Africa, Asia, Malaysia, America - are set by men. But you don't have to look at boundaries when you are looking at a man - at the character of a man. The question is: What do you stand for? Are you a follower, or are you a leader? ↗

— Hakeem Olajuwon

#america #asia #boundaries #character #follower