#si

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ↗

— David Ogilvy

#dangerous #enemy #generals #ignore #people

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. ↗

— David Ogilvy

#best #come #done #experience #good

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. ↗

— David Ogilvy

#business #create #creative #modern #modern world

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. ↗

— David Ogilvy

#babies #bringing #campaigns #except #i

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. ↗

— David Ogilvy

#afraid #competitors #manufacturers #many #march

Never stop testing, and your advertising will never stop improving. ↗

— David Ogilvy

#improving #never #never stop #stop #testing

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ↗

— David Ogilvy

#economy #firm #freedom #merits #person

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. ↗

— David Ogilvy

#down #flag #headline #kind #meat

The secret of long life is double careers. One to about age sixty, then another for the next thirty years. ↗

— David Ogilvy

#age #another #careers #double #life