Organizations get invested into a particular product. And sometimes the best thing is to stop making that product, even though it's profitable, because it has optimized at a local peak. ↗
The current understanding was that it was impossible to predict how something would evolve because it was a very turbulent environment full of things interacting with each other. ↗
The nature of an innovation is that it will arise at a fringe where it can afford to become prevalent enough to establish its usefulness without being overwhelmed by the inertia of the orthodox system. ↗
After the loss of Columbia a couple of years ago, I think we were reminded of the risk. All of us, though, have always known that the Space Shuttle is a very risky vehicle, much more risky than even flying airplanes in combat. ↗
