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Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that. ↗
Of course, in the United States, which at the time was a very young country, there were also class distinctions. They weren't as pronounced, but they quickly evolved as well. ↗
