I always have music. I love it to be very upbeat. When you're having drinks, I like something like Cesaria Evora. During dinner, I like the much more traditional - old Frank Sinatra and things like that. ↗
There's nothing more painful than something that's superficially upbeat but you can kind of tell behind it that there's a cynicism, or even a bitterness. ↗
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities. ↗