#you

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. ↗

— David Ogilvy

#corrupt #does #editors #fewer #incorruptible

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. ↗

— David Ogilvy

#better #creative #creative genius #first #genius

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ↗

— David Ogilvy

#agency #another #brand #built #campaign

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. ↗

— David Ogilvy

#day #every #every day #grammar #i

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The more informative your advertising, the more persuasive it will be. ↗

— David Ogilvy

#informative #more #persuasive #will #your

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. ↗

— David Ogilvy

#account #advertising #advertising agency #agency #almost

What you say in advertising is more important than how you say it. ↗

— David Ogilvy

#how #important #more #say #than

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. ↗

— David Ogilvy

#believe #cheek #copy #got #just