When we started making electronic music I imagined that the reaction we got from the rock musicians must have been similar to the one the beat groups got from people like my dad.

Ironically the album was Williams' first studio album not to reach number 1 in the UK beaten to the top spot by the debut album by JLS who were runners-up on television's The X Factor in 2008. Other artists he has produced include John Howard Paul McCartney Tom Jones Cher Grace Jones Seal Propaganda Tina Turner Lisa Stansfield Pet Shop Boys Simple Minds Eros Ramazzotti Mike Oldfield Marc Almond Charlotte Church t. He is known for performing on albums that he produces.

The three are combined under the corporate umbrella of SPZ. As a musician he has had chart success with the bands The Buggles Yes and Art of Noise.