The standardization of world culture, with local popular or traditional forms driven out or dumbed down to make way for American television, American music, food, clothes and films, has been seen by many as the very heart of globalization.

Fredric Jameson (born 14 April 1934) is an American literary critic and Marxist political theorist. He is best known for his analysis of contemporary cultural trends—he once described postmodernism as the spatialization of culture under the pressure of organized capitalism.