The evidence that things are changing fast can be seen in the dramatic increase in the influence of blogging. We should be collecting emails as we used to collect telephone numbers and using them to better communicate our message to key voters.

In March 2006 Rickitt took part in the Channel 4 reality show The Games. He made a return to the London stage to star in Bill Kenwright's production Office Games followed by a new play Final Judgement and also appeared in Nick Moran's play Telstar on UK Tour. He finiAdam Rickittd last in the contest.

He now works as a charity fundraiser. He is most well known for playing Nick Tilsley in the soap opera Coronation Street from 1997–99 between 2002-04.