The need for social interaction ... is very much a part of why women shop. All our interviewees commented at some point that social interaction was part of the shopping experience. Many people now live alone in 'dormitory' suburbs, are often working from home or in isolated jobs, may be home with young children or part of the aging population of retiring baby boomers. All these groups need social connection, and shopping strips and malls provide many opportunities for reliable, safe and interesting social connections.
