Pain has an odd way of expressing itself in the acts of business. No matter how many setbacks a leader might experience, there always seems to be a new opaque watermark of endurance testing, invisibly triggered for erratic combustion in each compounding decision. Every CEO in the world knows this, yet few have the good sense to walk away from the table when their cards are hot. Why win in Act Two when a comeback in Act Three gives you a longer biography? Ego is not so much about immortality as it is about demonstrating stately resistance to nightmarish attacks in public forums. Any good smack to the head is a continuity wake up call, or at least another invitation to be interviewed by Charlie Rose.

— Ken Goldstein

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