Pseudoscience is almost always recognizable from a distance, and easy to confirm on close examination. Science is, however, not immune from hubris, and bad science can be tougher to spot. Those of us who make a living from science or science media must display scientific integrity. We must constantly test our assumptions and fight the siren song of consensus when our data tells us to be contrarian. We must remain independent of political or religious bias in evaluating our work. We must admit when we are wrong, and remain willing to evolve when verifiable data demands change. We must admit when we are uncertain, remain humble in advances, and offer courageous and independent advice grounded in science.

— K. Lee Lerner

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