you must engrave deeply in your mind and never forget: your emotional commitment to what you are doing will be translated into your work. If you go at your work with half a heart, it will show in the lackluster results and in the laggard way in which you reach the end. If you are doing something primarily for money and without a real emotional commitment, it will translate into something that lacks a soul and that has no connection to you. You may not see this, but you can be sure that the public will feel it and that they will receive your work in the same lackluster spirit it was created in. If you are excited and obsessive in the hunt, it will show in the details. If your work comes from a place deep within, its authenticity will be communicated.

— Robert Greene

#communication