The principle of analogy is so simple, so natural, that everyone uses it in daily life. Imagine someone sitting down in front of the television after a long day at work. The first image he sees is that of a giant reptile squashing tall buildings. Is one's first hunch, "Oh! The news channel!"? Probably not. More likely one surmises the TV set had been left on the science fiction channel. Why? Because one's world of contemporary experience does not include newscasts of giant dinosaurs wreaking havoc in modern cities, but one has seen monster movies in which such disasters are quite typical. Which analogy does the TV screen image fit?

— Robert M. Price

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