A scientist places an ad in a Paris newspaper offering a free horoscope. He receives about 150 replies, each, as requested, detailing a place and time of birth. Every respondent is then sent the identical horoscope, along with a questionnaire asking how accurate the horoscope had been. Ninety-four per cent of the respondents (and 90 per cent of their families and friends) reply that they were at least recognizable in the horoscope. However, the horoscope was drawn up for a French serial killer. If an astrologer can get this far without even meeting his subjects, think how well someone sensitive to human nuances and not overly scrupulous might do.

— Carl Sagan

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