My grandfather created a fortune that allowed him to live in luxury. He also went on to build the first industrial building in an area of San Paulo that eventually became one of the largest wholesale neighborhoods in the world. When my grandfather passed away, he left millions of dollars to my family as an inheritance. That inheritance, however, would have been worthless if he had not also given us his legacy of personal responsibility and work ethic. My grandfather refused to be defined by others, therefore setting not only the value of his product, but also of himself and his family.

— Celso Cukierkorn

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