Maybe we feel meaning only when we deal with something bigger. Perhaps we hope that someone else, especially someone important to us, will ascribe value to what we've produced? Maybe we need the illusion that our work might one day matter to many people. That it might be of some value in the big, broad world out there [...]? Most likely it is all of these. But fundamentally, I think that almost any aspect of meaning [...] can be sufficient to drive our behaviour. As long as we are doing something that is somewhat connected to our self image, it can fuel our motivation and get us to work much harder.

— Dan Ariely

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