A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

She earned a degree from University of Wisconsin–Madison then worked at small newspapers before taking a position at Marshall Field's. She continued her ascendancy and got into a notable feud with author Sloan Wilson over women in the workplace. Fitz-Gibbon was born in Waunakee Wisconsin and grew up on a farm.

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Her husband died in 1951. She continued her ascendancy and got into a notable feud with author Sloan Wilson over women in the workplace.