Design must seduce, shape, and perhaps more importantly, evoke an emotional response.

"She re-imagined the magazine as a poster that folded out to almost three-by-six feet. It contained a life-size MacVision-generated image of her outstretched naked body adorned with symbolic images and text— a provocative gesture which emphatically countered the objective rational and masculine tendencies of modernist design. In 1984 April Greiman lobbied successfully to change the department name to Visual Communications as April Greiman felt the term “graphic design” would prove too limiting to future designers.

April Greiman (born 10th September 1948) is a designer. " Greiman heads Los Angeles-based design consultancy Made in Space.