The Ed Hardy man is confident with a strong sense of personal style. He is not afraid to be seen and take risks. He enjoys comfort and flexible style, yet he wants to stand apart from the crowd.

Christian Audigier(French pronunciation: ​[k?istj?~ odi?je]) born on May 21 1958 in Avignon (Vaucluse) is a French fashion designer and entrepreneur living in the United States. In 2012 he launched one of his new brands: Lady Baltimore. In 2011 he sold the brand Ed Hardy to Iconix Brand Group Inc.

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In October 2009 Audigier said he would be interested in investing in shares of Club Med — around 1-3%. In 2010 his fortune was estimated at 250 million dollars. In 2011 he sold the brand Ed Hardy to Iconix Brand Group Inc.